The Race Guards Alliance

Elevate and showcase your commitment to your athletes:



As a race director, you work diligently to meet your goals

By securing Race Guards on course and joining the Race Guards Alliance, Race Guards will ensure you meet these objectives:


The Participant Experience: Support when you need it-fast!

You aim to provide an enjoyable race experience for every race participant. Course incidents occur. Show your participants you care every step of the way. Race Guards is the only ‘in race’ first aid organization in the country.


The Growth Equation: Retention and Acquisition

You work hard to get existing customers to come back, acquire brand new customers, and increase race revenue. With Race Guards on course, more finishers means repeat registrations.


Reduce Liability Factors: A Superior Race Medical Plan

Does your core race staff need CPR and First Aid training? Race Guards can provide staff and volunteer training during most on-site expos as well as off-site. 


Stand Out from the Rest: Joint Sponsorship Opportunities

Option for integrated branding through customized jerseys and on-course branding on our trained, certified and insured athletes




Revolutionary in-race first aid 



Together, we race for good

“Thank you Race Guards and Dr. Laura Dowd for saving my life at the Dallas Rock ‘n Roll Half Marathon on March 22, 2015. Dr Dowd took great care of the situation and gave me CPR immediately when my heart stopped. She saved my life and gave me a second chance. Race Guards save lives!” 

– Ron T., participant and cardiac arrest survivor
Dallas Rock ‘n Roll Half Marathon


Benefits of being a member of the Race Guards Alliance

  • Team of 10-25 Race Guards on course start to finish
  • Option for integrated branding through customized jerseys and on-course branding 
  • Joint sponsorship opportunities
  • Hands only CPR training for race staff and at Race Guards expo booth for race participants/attendees
  • CPR, AED and First Aid Certification Course for core race staff
  • Race promotion and activations at Race Guards’ staffed expo booth at 30-40 races a year
  • Promotion of “Race Guards on course” on race website 
  • Complete integration of Race Guards into day of race medical plan 
  • Proprietary incident reporting app
  • Added layer of in-race medical support brings more participants to the finish line safely 

Pricing Structure

The value of Race Guards on course will be realized through participant satisfaction and repeat registrations. The cost of securing Race Guards at your event works out to be pennies per race participant.  This cost can be offset by sponsor dollars or as a small additional race participant fee.   

1,000-2,000 Participants.........$1,000

2,001-4,000 Participants.........$2,000

4,001-7,000 Participants.........$3,500

7,001-10,000 Participants....,...$4,500

10,001-15,000 Participants..,...$5,500

15,001+ Participants*..............$6,000 (about $.40 per participant)

*For races with 10,000 or more participants, Race Guards can be branded with your race name and logo on the jersey for complete brand integration.   


Simply stated, there is no question you should have Race Guards at your event:


Q: What experience does Race Guards bring to our event?

A: Race Guards have supported top race directors across country, and we have supported millions of race participants since 2012 and helped thousands of runners with minor to major medical issues out on the course.  We are there with bandages – and we are there to perform CPR to save lives. Our team members are certified in CPR, AED and First Aid and we carry first aid supplies and AEDs on course.

Q: How will you work with our current race and medical team? 

A: Race Guards works as an extension of your day of race medical team.  We meet with and attend planning calls with your team to ensure we are working in partnership with your medical team.  We also have our own proprietary incident reporting app. All incidents are tracked and a complete post-race report is sent to the race director. Our team is running the entire race with your participants.  We are able to see and address small issues before they become big issues.  

Q: What if we don’t have the budget for additional medical support?

A: Race Guards fees are minimal and are based on the size of your event.  It literally can cost you nothing if the fee is built into your registration process, resulting in pennies per participant to ensure a rewarding race participant experience. Furthermore, Race Guards can provide additional sponsorship opportunities further increasing revenue for your while also helping your existing sponsors get the most out of their investment.  We can show you how simple this is to execute! 

Q: We are struggling with increased costs and lower participant numbers. Why should we invest in Race Guards?

A: Race participants know they have options when selecting a race experience.  If race participants have a rewarding race experience they will sign up again and again – and bring their friends!   Race Guards ensures more participants cross your finish line safely and happily. We also understand that your costs continue to escalate as you work to enhance the race experience. Our fees can be offset by participant fees or sponsor support. A win win for all parties.   

Q: What do Race Guards look like on course?

A: Race Guards wear jerseys branded with our Race Guards logo and “MEDICAL” clearly displayed on our jerseys so that participants know to look for us on the course.  We can also work with your race to wear jerseys branded with your race name and logo for complete on-course integration.  Our team provides one of the most important race branding experiences – we can even work with your sponsorship team to align your current sponsors with Race Guards.   Race Guards carry a waist belt or small pack filled with first aid supplies and AEDs. 

Q: What else does Race Guards bring to our event?

A: Race Guards will staff a booth at your event expo to educate the runner’s on “Race Guards on Course” and will also conduct Hands Only CPR training for your participants. You never know when a participant will become a first responder, and we believe every runner should know Hands Only CPR.  We also can train your staff and volunteers in CPR, First Aid and AED.    We also help promote your event and your commitment to participant safety through a joint social media campaign. We want your participants to know that they are being treated to a VIP race experience! 

“I really appreciate the 24 race guards that worked all morning long to ensure everyone was running cramp-free and taken care of. We surveyed our runners. Lots of people notice and appreciate your on-course presence, too” 

— Susan Briggs, Race Director San Diego Half Marathon
"As an endurance athlete and as a licensed EMT, Race Guards combines two of my passions. I enjoy helping athletes have the best race experience possible. I like being there to help them make sure they get the medical attention they need ASAP and give them a confident and compassionate face to help them in a time of distress."
– Michael Buxton, EMT
San Diego Race Guard

Join The race guards alliance today